There is a simple answer to why you should concentrate on organic search results rather than PPC advertising: It's cheaper in the long run. With PPC, you pay to play. As such, it's a good way for new businesses to get a foothold in search engine rankings. Ideally, though, you won't have to do this forever and you'll have a top ten ranking without ever having to pay for it. That's the dream of every site owner. You sh
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